Evaluation - Question 5

How did you attract/address your audience?

My group attracted/addressed our audience by various different forms. The very first thing we did was look at the statics on the UK Film Council, giving us a rough idea what social groups/ages would be more attracted to our chosen genre.

After studing the UK Film Council's research, our target market for our film should be teenage males and middle-aged females.

After knowing this, we went out and asked questions to a sample from our target market. We interviewed both a teenage male (Jordan Chilvers) and a middle-aged female (School English Teacher).

The questions we asked included:

1. What is your favourite genre of film? (This gave us an idea of what types of films they enjoy)
2. How old are you? (Telling us whether different ages prefered different Genres)
3. What gender were they? (Seeing if certin genders liked different Genres)
4.  Would you like to see a film involving: Action, Mystery and Implied Violence? (Seeing if the audience would be attracted to our film)

The results from the interviews gave some interesting answers. The middle-aged female we interviewed didn't really like the concept of our film. Asking why, she stated that she doesn't like to see violence in films, and she prefers the genre Comedy to an Action/Mystery. However, the male teenager we interviewed really took to our genre and plot for our film. After showing him the 2 Minute Opening, his reaction signified he enjoyed it, and he wanted to see more of the film.

In terms of promoting our film, we faced many different option of how we could do it, the main ways we though of advertising/promoting our film would be:

• Producing a trailor of the film for public viewing before the film is released in the cinema
• Advertiment through the internet, using popular sites such as Facebook and YouTube, and various other sites.
• Poster/Billboards (On the side of buses for the public to see)
• Articles in magazenes (Mainly film and media magazines)

I personally think the best way to advertise/promote our film would be through the Internet. As the population becomes more viral, more and more people are using the Internet on a day-to-day basis, using massive websites such as Facebook, Twitter and YouTube. If we were to advrtise our film on the internet, it would be available for masses of the public to whitness.    

Currently, there are over 750 million active users on Facebook alone!