Who would be the audience for your media product?
For help on looking what our audience would actually be for our film, we looked on the UK Film Council website. Here we found the out genre of film (Murder/Mystery) is most appealing to both females and males over the age of 35. (See below)
However, after getting these statistics, we still wanted our target audience to be both younger males and females (15+), any class and any ethnicity. Our reasoning for this is as a group, we feel we would be able to relate more to the younger market to satisfy the wants of our target audience.
In terms of the classification of our film, we did research looking at the BBFC (British Board of Film Classification). We compared our film to other films that share the same genre such as Sherlock Holmes (Rated 12), The Fugitive (Rated 12), Dial M for Murder (Rated 15) and Mystic River (Rated 15).
We looked into why these films were the classification they are. It is all based on the level of offensive language, nudity, violence, horror, gore and influential characters/acts etc. featured in the film. Comparing our film to the guidelines of the BBFC, we came to the conclusion that our film will be Rated 12. Our film doesn't graphically show any of the above, not showing the intensity of the action or violence.
For help on looking what our audience would actually be for our film, we looked on the UK Film Council website. Here we found the out genre of film (Murder/Mystery) is most appealing to both females and males over the age of 35. (See below)
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| Graph showing our audience would be Middle class (C2) male and female, 35+ |
However, after getting these statistics, we still wanted our target audience to be both younger males and females (15+), any class and any ethnicity. Our reasoning for this is as a group, we feel we would be able to relate more to the younger market to satisfy the wants of our target audience.
In terms of the classification of our film, we did research looking at the BBFC (British Board of Film Classification). We compared our film to other films that share the same genre such as Sherlock Holmes (Rated 12), The Fugitive (Rated 12), Dial M for Murder (Rated 15) and Mystic River (Rated 15).
We looked into why these films were the classification they are. It is all based on the level of offensive language, nudity, violence, horror, gore and influential characters/acts etc. featured in the film. Comparing our film to the guidelines of the BBFC, we came to the conclusion that our film will be Rated 12. Our film doesn't graphically show any of the above, not showing the intensity of the action or violence.
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| Our film rating |
In terns of where I think our film should be released, I believe that big multiplex cinema's would be ideal. If we find a good film distributor that specialise in distributing low budget films, then our film can be very successful, making a big profit. This targets a mainstream audience in masses, which would be more ideal than a smaller, more specific niche market.
Target Audience Member Profile:
Name: Jordan Chilvers
Age: 17
Class: C2
Ethnicity: White - British
Occupation: At De-Aston Academy studying for A-Levels (Not doing Media Studies)
Interests: Sports, Socialising, Gaming.
Reaction to our 2 Minute Opening: After Jordan watched our opening, he wanted to see more of the film. He especially liked the action/mystery, and thought the editing was very good, creating enigma and suspense. For us, this is what we wanted to hear from our target audience sample. It tells us that our production is favoured by our target market, and we have been successful on doing this.
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